The population of Rankin slipped 5.5% between 2020 and 2025, to 733, which makes standing out locally more important. Web design in Rankin should be simple: services, location and a way to get in touch. Aria builds, hosts and maintains the website for $89 a month, domain and business email included; within 5 business days it is ready on a temporary link, and you pay only after you approve it.

No setup fee: you only pay the $89 monthly fee, after you approve your website.

Small business website advice, Rankin edition

Mining, oil and gas matter in Upton County: 23 establishments with employees in the 2023 count, far more than the national share. Crews from out of town look for services from a phone, on short notice. Safety credentials and certifications belong on a contractor’s website, in writing.

Website design for the people of Rankin

5.3% of Rankin households are online only through a cellphone data plan. For many residents the phone is the main way online, so the website has to work well on a small screen.

Residents spend an average of 30.0 minutes getting to work. A website that answers questions after hours is more useful to them than an office phone.

What kind of businesses Rankin has

Rankin shares ZIP code 79778 with the surrounding area, where 30 employer businesses were counted in 2023.

In Upton County, the Census counted 107 businesses with employees and 249 without a payroll in 2023; the second group is where a simple, affordable website changes the most. By number of employer establishments, mining and oil and gas leads in Upton County (21.5%), followed by retail trade (12.1%) and transportation and warehousing (10.3%). Among Rankin residents who work, the largest fields are public administration (17.7%) and arts, entertainment, recreation, lodging and food service (5.8%).

Rankin at a glance

733People (2025 estimate)Census Bureau estimate
−5.5%Change in population, 2020-2025Texas: +8.8%
130Days of 90°F or more, per yearNOAA normals 1991-2020
82.4%Broadband subscription rateTexas: 91.4%
$127,000Median value of a homeTexas: $283,800
30Employer establishments, local ZIPsZIP Code Business Patterns 2023

Your service area around Rankin

Rankin’s nearest neighbors are McCamey (18 miles west), Iraan (22 miles south), Crane (27 miles northwest) and Big Lake (29 miles east). With 695 residents per square mile on 1.1 square miles of land, Rankin is moderately dense by Texas standards. Odessa, a city of 122,707, is 51 miles northwest. The county government of Upton County is in Rankin, the county seat. A service area page that lists the towns you cover, from Rankin to Iraan and Crane, answers the first question many customers have: do you come to me?

Rankin is one of 2 municipalities in Upton County, a county of 3,131 people. Across Upton County, 75.1% of households have broadband and 5.1% rely on a cellphone data plan alone. Homeowners are 77.2% of households.

When Rankin customers need you: the seasons

The nearest NOAA station with 1991-2020 climate normals, Mccamey, is 18 miles from Rankin. It records an average high of 96°F in July and an average low of 33°F in January. About 15 inches of rain and melted snow fall in a normal year. The high reaches 90°F or more on about 130 days a year, and the low falls to freezing or below on about 46 days. A dry climate favors irrigation, xeriscaping and pool service, and water rules are a common question. Update the homepage before your busy season: send the changes by email a few weeks ahead.

Texas and federal rules for small business websites

These are some of the Texas and federal rules a small business with a website runs into:

  • Texas has no state-level general license, but city and county permits still apply, so check the local county and city government where the business operates. In Rankin, that means asking Upton County and the City of Rankin. Official source
  • A sole proprietor or general partnership that operates under a name other than the owner’s legal name files an assumed name certificate with the county clerk where the business premise is kept; a corporation or LLC that uses another name files its assumed name certificate with the Secretary of State. Tex. Bus. & Com. Code Chapter 71
  • Texas charges a 6.25% state sales and use tax, and local jurisdictions may add up to 2%, for a maximum combined rate of 8.25%. Texas Comptroller of Public Accounts

This is general information, not legal advice; check with the Texas agencies, Upton County, the city of Rankin or an attorney.

How Aria builds a Rankin website

Aria has built websites since 2008 and is based in Curitiba, Brazil. We work with businesses remotely, so a company in Rankin gets the same plan, at $89 a month, without meetings or visits.

  1. The sign-up at cadastro.ariaserv.com/en takes about 5 minutes; your logo and photos go by email.
  2. Within 5 business days the website is ready on a temporary link, and you review it and ask for changes.
  3. Once you approve it, the first monthly fee is issued and the website goes live on your domain.

Hosting, the SSL certificate, daily backups and security updates are on us, and content changes you send by email are included.

Plan$89/monthNo setup fee: you only pay the $89 monthly fee, after you approve your website. No lock-in contract.
  • Business website or online store, same price
  • Your domain, registered and renewed by us (or the one you already have)
  • Business email on your domain: 5 GB, webmail and spam filtering
  • Hosting, SSL certificate and daily backups
  • Changes to text, photos and prices, requested by email
  • Ready within 5 business days on a temporary link
I want the $89 plan

Questions we hear about websites in Rankin

My business is in Rankin, but I also work in McCamey. Can the website show that?

Yes. Tell us by email which towns you cover, McCamey and Crane included, and they go on the website’s service area page.

With 733 people in Rankin, is a website worth the money?

Your market is bigger than the city: Upton County has 249 nonemployer businesses and 107 with employees (2023), and customers search across the whole area. A website is how people outside Rankin find you.

Do we need to have meetings?

No. Aria is based in Curitiba, Brazil, and works with every client online: material, change requests and questions go by email, and you review the website on a temporary link before it goes live.

Is there a setup fee?

No. No setup fee: you only pay the $89 monthly fee, after you approve your website. There is no lock-in contract either: you can end the service whenever you need.

Your Rankin website, domain and email in one plan

No setup fee, no lock-in contract: you see the finished website first and pay the first month only if you approve it.

Start my sign-up
Sources for the numbers on this page
  • Population figures for Rankin: Census Bureau Vintage 2025 estimates. Households, income, commuting and housing: American Community Survey 2020-2024, 5-year. Businesses: ZIP Code and County Business Patterns 2023 and Nonemployer Statistics 2023. Distances: 2025 Gazetteer, straight line.
  • Climate: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020 (station USC00415707).
  • Rules for Texas businesses: official sources linked above, checked on October 30, 2026. County seat: USGS National Atlas.