Web Design in White City, Utah

What makes White City different, and what your website should do about it

Only 0.7 miles from Sandy, White City is a city of commuters: the average trip to work takes 23.4 minutes. A commuter city researches at night and calls in the morning. A contact form that works after hours and a reply by email fit a commuter’s day better than a voicemail.

The White City climate, from a business owner’s view

White City weather, in normals: July highs around 91°F, January lows around 23°F, measured at Cottonwood Weir, 5.4 miles away (1991-2020). Rain adds up to about 24 inches a year, falling on about 55 days with a tenth of an inch or more. Freezing nights (32°F or below) come about 112 times a year. Cold winters bring heating calls, snow plowing and winter car trouble, all searched in a hurry when the first cold snap arrives. A website that changes with the season help: new hours, a seasonal service, a storm notice, requested by email at no extra charge.

A web designer’s view of White City’s businesses

The Census counted 668 establishments with employees in 2023 in ZIP code 84094, which includes White City and its surroundings. A few examples from the same count:

• Physician practices, 34 in the count. What works online: the doctors, specialties, insurance accepted and a form for new-patient requests.
• Sports and recreation instructors, 7 in the count. What works online: programs, schedules, coaches and a sign-up interest form.
• Spas and other personal care businesses, 7 in the count. What works online: the treatments, the team and a contact form for appointment requests.
• Electrical contractors, 14 in the count. What works online: a page per service (panels, wiring, generators, lighting), your service area and a quote form.

Across Salt Lake County, County Business Patterns counted 35,732 employer establishments in 2023, and the Nonemployer Statistics add 109,288 businesses with no payroll, most of them self-employed owners. The county’s largest sectors by number of employer establishments are professional, scientific and technical services (14.9%), construction (11.5%) and health care and social assistance (10.7%). White City’s working residents are concentrated in education, health care and social assistance (24.8%) and professional, management and administrative services (12.4%).

White City and its neighbors

Distances from White City: Sandy (0.7 miles), Midvale (3.5 miles), Cottonwood Heights (4 miles), Draper (4.9 miles) and Murray (5.8 miles). The city spreads over 0.9 square miles of land, with roughly 5,888 people per square mile. A 25-mile radius around White City takes in 49 other municipalities. For flights, Salt Lake City International Airport (SLC) lies 16 miles away. White City sits about 4,583 feet above sea level. If you serve more than one town, your website can have a service area page that names each of them, so a customer in Draper or Cottonwood Heights sees right away that you cover them.

White City is one of 23 municipalities in Salt Lake County, a county of 1,220,916 people.

Designing a website around White City’s customers

86.3% of White City households are homeowners (70.2% statewide). Owners spend on repairs, upgrades and yard work, year after year. Half the homes in White City were built before 1968. That means steady demand for repairs and renovations.

About 21.7% of White City’s workers do their jobs from home. People working from home book local services from the same laptop they work on.

Roots run deep here, with 66.7% of residents born in Utah. A rooted community still looks businesses up before calling, if only to find the hours.

How big is the White City market?

At $106,357, the median household income in White City beats the Utah figure of $95,166 by about 12%. White City’s median age of 34.9 compares with 32.0 across Utah. White City counts 1,958 households; 86.3% own their home.

Small business website, start to finish

Aria is a web design company from Curitiba, Brazil, working since 2008. We work with businesses remotely, so a company in White City gets the same plan, at $89 a month, without meetings or visits.

1. The sign-up at cadastro.ariaserv.com/en takes about 5 minutes; your logo and photos go by email.
2. Review the website on a temporary link, ready within 5 business days, and request any changes by email.
3. Approve it, pay the first month, and the website goes live on your domain together with your business email.

After it goes live, the technical side are handled for you, and content changes by email are included.

What Utah asks of a business with a website

Some homework before launch:

• Under the Americans with Disabilities Act, businesses open to the public must make their goods and services accessible to people with disabilities, and the Justice Department’s guidance says that includes their websites. ADA.gov guidance
• Newsletters and promotions sent from your business email must include a working way to unsubscribe (16 CFR Part 316). 16 CFR Part 316
• A federal rule (16 CFR Part 465) makes it unlawful to write, buy or sell fake reviews and testimonials, so the reviews on a business website have to be real. 16 CFR Part 465

This is general information, not legal advice. Your county, your city hall or an attorney can confirm what applies to you.