Households in Florence earn a median of $86,308 a year, about 53% more than the Mississippi median ($56,447). Web design in Florence has to look professional and be specific. The Aria plan costs $89 a month with domain, business email and hosting, and the first monthly fee only comes after your approval.

No setup fee: you only pay the $89 monthly fee, after you approve your website.

Florence on the map

Around Florence, the nearest cities and towns are Richland (5.6 miles), Pearl (8.3 miles) and Byram (9.9 miles). Rankin County’s county seat is Brandon, 11 miles to the northeast. The city spreads over 8.1 square miles of land, with roughly 595 people per square mile. For big-city shopping and services, Jackson (141,196 residents) is 12 miles away. A 25-mile radius around Florence takes in 19 other municipalities. Medgar and Myrlie Evers Home National Monument is a short trip away: within 14 miles. Naming Pearl, Richland and the other places you cover on a service area page tells customers outside Florence that you work there too.

Florence is one of 8 municipalities in Rankin County, a county of 162,181 people. Across Rankin County, households have a median income of $79,357, and half the residents are older than 39.6. Broadband reaches 92.1% of homes, and 11.6% of households are online only through a phone plan. 76.8% of households own their home.

Seasons in Florence, and what they do to your website

By the 1991-2020 normals of the Jackson International Airport weather station (12 miles from Florence), August highs average 92°F and January lows average 37°F. About 57 inches of rain and melted snow fall in a normal year. The high reaches 90°F or more on about 85 days a year, and the low falls to freezing or below on about 40 days. Wet seasons bring roof leaks and water damage, and the searches come in the same hour the water does. If you offer emergency or same-week service in bad weather, state it clearly and make the contact form fast to fill in.

Which Florence businesses need a small business website

ZIP code 39073, which covers Florence and the area around it, had 325 business establishments with employees in 2023. Here is part of that mix, with what each website should show:

  • 5 flooring contractors: photos by floor type (tile, wood, vinyl), the areas you cover and a form to book an estimate visit.
  • 10 insurance agencies: auto, home and business coverage on separate pages with a contact form for quotes.
  • 5 child care centers: programs by age, daily routine, your hours and a form for families who want to visit.
  • 9 quick-service restaurants: the menu with prices, hours and the closest cross streets.
  • 5 auto repair shops: certifications, warranty terms in plain words and a contact form for estimates.

Rankin County as a whole had 4,083 employer establishments in 2023 and another 14,654 nonemployer businesses, the one-person shops and independent contractors that often have no website at all. 167 durable goods wholesalers operate in Rankin County, 1.5 times what the national mix would predict. In that trade, trade buyers want catalogs and terms; the website should give customers product lines, brands carried, service area and how to open an account. Florence’s working residents are concentrated in retail trade (14.6%) and education, health care and social assistance (13.1%).

A quick look at Florence, MS

4,816People (2025 estimate)Census Bureau estimate
+5.1%Population change since 2020Mississippi: −0.2%
$86,308Household income, medianMississippi: $56,447
88.1%Broadband subscription rateMississippi: 84.1%
$230,800Median home valueMississippi: $169,800
325Businesses with employees in local ZIP codesZIP Code Business Patterns 2023

Five years of estimates add up to 232 more residents (5.1%). Mississippi as a whole changed −0.2% in the same period. For a local business, newcomers are the easiest customers to win and the hardest to reach without a website.

Who lives in Florence, and what that means for your website

Most of Florence is homegrown: 88.1% of residents were born in Mississippi. When a neighbor recommends you, the website is where they confirm it.

Residents spend an average of 31.5 minutes getting to work. Many residents spend the day elsewhere and find local services online in the evening.

Small business website, start to finish

Based in Curitiba, Brazil, Aria has been building business websites since 2008. We work with businesses remotely, so a company in Florence gets the same plan, at $89 a month, without meetings or visits.

  1. You sign up in about 5 minutes and email us your logo, photos and anything you want on the site.
  2. Within 5 business days you get a temporary link with the whole website, built with your logo, colors and photos.
  3. Approve it, pay the first month, and the website goes live on your domain together with your business email.

After launch, changes to text, photos and prices are requested by email and are part of the monthly fee; quick questions go by email too.

Plan$89/monthNo setup fee: you only pay the $89 monthly fee, after you approve your website. No lock-in contract.
  • Business website or online store, same price
  • Your domain, registered and renewed by us (or the one you already have)
  • Business email on your domain: 5 GB, webmail and spam filtering
  • Hosting, SSL certificate and daily backups
  • Changes to text, photos and prices, requested by email
  • Ready within 5 business days on a temporary link
I want the $89 plan

What Mississippi asks of a business with a website

These are some of the Mississippi and federal rules a small business with a website runs into:

  • Mississippi’s regular retail sales tax rate is 7%. Groceries dropped to 5% on July 1, 2025. Local add-ons exist only at the city level: Tupelo adds 0.25% and Jackson adds 1% on certain sales. A sales tax permit from the Department of Revenue is required before doing business, one per location. Mississippi Department of Revenue
  • The name customers see has to be your legal name or a fictitious business name registered with Mississippi. Miss. Code Ann. §75-93-1 et seq.
  • Fake or bought reviews are illegal under a federal rule in force since 2024 (16 CFR Part 465): post only real ones. 16 CFR Part 465

General information, not legal advice: confirm the details with the agency that handles each item.

Questions from Florence business owners

Can I tell customers in Byram that I serve their town?

Yes. A service area page can name each town you cover, such as Richland, Byram and Brandon.

Do you work with businesses outside Florence?

Yes. A service area page can cover every part of Rankin County you serve.

With 4,816 people in Florence, is a website worth the money?

Customers do not stop at the city limits: Rankin County counts 4,083 businesses with employees and 14,654 without (2023). A website lets the whole county see what you do.

Will someone from Aria visit my business in Florence?

No. Everything happens online and by email, from Curitiba, Brazil; you see the whole website on a temporary link before approving it.

Is there a setup fee?

No. No setup fee: you only pay the $89 monthly fee, after you approve your website. There is no lock-in contract either: you can end the service whenever you need.

Your business in Florence deserves a real website

Sign-up in about 5 minutes, website within 5 business days on a temporary link, and the $89 monthly fee only after you approve it.

Start my sign-up
Sources for the numbers on this page
  • U.S. Census Bureau: Vintage 2025 population estimates; American Community Survey 2020-2024 (5-year); ZIP Code and County Business Patterns 2023; Nonemployer Statistics 2023; 2025 Gazetteer (straight-line distances).
  • Climate: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020 (station USW00003940).
  • Founding year, nickname, elevation, waters, colleges, hospitals, airports and parks: Wikidata (item Q2303273), retrieved on October 30, 2026; distances are straight-line.
  • Rules for Mississippi businesses: official sources linked above, checked on October 30, 2026. County seat: USGS National Atlas.