Web Design in Clayton, Missouri

Before you build: what Clayton looks like from a business owner’s chair

With Fontbonne University and Washington University in St. Louis in town, Clayton has 25.9% of its residents enrolled in college or graduate school. Each August brings a new class of residents who have not picked a barber, a dentist or a mechanic yet, and they look it up on a phone first. Make prices, hours and the map easy to find on a phone; change them for breaks and big weekends by email, since changes are part of the monthly fee.

Remote work is widespread in Clayton: 23.4% of employed residents work from home. Home workers are home when the plumber comes, and they expect quick answers in writing. A written quote request works for customers who live on email.

Businesses in and around Clayton

The Census Bureau’s ZIP Code Business Patterns put 1,662 establishments with paid employees in Clayton’s ZIP code (63105) in 2023. Some of the local businesses in that count:

• Law offices, 245 in the count. What works online: plain-language pages about the cases you take, office location and a confidential contact form.
• Counseling and mental health practices, 18 in the count. What works online: who you work with, how sessions work (in person or online) and a discreet contact form.
• Real estate offices, 36 in the count. What works online: the agents, the neighborhoods you know best and a contact form for buyers and sellers.
• Full-service restaurants, 37 in the count. What works online: the current menu with prices, hours, the address with a map and photos of real dishes.
• Jewelry stores, 6 in the count. What works online: collections, repair services and a contact form for custom pieces.

County-wide, St. Louis County counts 29,717 businesses with employees and 88,357 self-employed or nonemployer businesses (2023). 1,554 social assistance and child care providers operate in St. Louis County, 2.2 times what the national mix would predict. In that line of work, families look for programs and eligibility; the website should give customers programs, eligibility, hours and how to apply or enroll. The jobs Clayton residents hold are mostly in education, health care and social assistance (35.3%) and professional, management and administrative services (18.4%).

Clayton in figures

Homeowners make up 54.9% of Clayton’s 6,222 households. The median age is 30.0, against 39.0 for Missouri.

What Clayton customers look for before they call

Nonprofits employ 25.9% of Clayton’s working residents. Nonprofits buy services too: printing, catering, cleaning, IT and event space.

10.1% of workers walk to their jobs. For walk-in trade, current hours and a photo of the storefront matter most.

Clayton’s housing is older, with a median construction year of 1954. Older houses keep roofers, plumbers, electricians and remodelers busy.

A city that keeps changing

Between the 2020 and 2025 estimates, Clayton went from 17,361 to 17,807 residents, a change of 2.6%. Statewide, the change was +1.9%. For a local business, newcomers are the easiest customers to win and the hardest to reach without a website.

Reaching customers beyond the Clayton city limits

Nearby incorporated places: Richmond Heights (0.9 miles), University City (1.5 miles), Brentwood (2 miles), Maplewood (2.3 miles), Pagedale (2.7 miles) and Hanley Hills (2.9 miles). As the seat of St. Louis County, Clayton hosts the county government. 140 municipalities lie within 25 miles, each with its own customers. St. Louis Lambert International Airport (STL) is 7.3 miles north of Clayton in a straight line. Interstate 170 runs through the city. For big-city shopping and services, St. Louis (278,144 residents) is 4.7 miles away. Customers in Brentwood and University City will ask the same thing: do you work here? A service area page answers before they have to.

Hot months, wet months: Clayton through the year

Clayton weather, in normals: July highs around 90°F, January lows around 24°F, measured at St. Louis Lambert International Airport, 7.8 miles away (1991-2020). Precipitation totals about 42 inches a year, with May the wettest month. A normal winter brings about 17 inches of snow. The high reaches 90°F or more on about 47 days a year, and the low falls to freezing or below on about 85 days. Mild weather stretches the outdoor season: patios, yards and outdoor events have a long season. If you offer emergency or same-week service in bad weather, say so in plain words and keep the contact form short.

Your website for $89 a month, step by step

Aria has built websites since 2008 and is based in Curitiba, Brazil. We work with businesses remotely, so a company in Clayton gets the same plan, at $89 a month, without meetings or visits.

1. The sign-up at cadastro.ariaserv.com/en takes about 5 minutes; your logo and photos go by email.
2. Within 5 business days you get a temporary link with the whole website, built on a proven template with your brand.
3. Ask for adjustments by email, approve, and after the first monthly fee the site goes live on your domain.

After launch, changes to text, photos and prices are requested by email and are part of the monthly fee; quick questions go by email too.

The legal basics for Clayton businesses online

Before your website goes live, it helps to have the basics of the business in order.

• If you send marketing email from your new business address, the CAN-SPAM rules (16 CFR Part 316) apply, including an easy way for people to opt out. 16 CFR Part 316
• Accessibility is a federal matter: the Justice Department’s ADA guidance covers the websites of businesses open to the public. ADA.gov guidance

This is general information, not legal advice. Your county, your city hall or an attorney can confirm what applies to you.