Web Design in Dallas, Pennsylvania

A small business website that fits Dallas

The borough of Dallas has been around since 1879; that is more than a century of local history. Customers in an older borough usually ask around first, and the website is where they confirm what a neighbor told them. Put the year you opened and the names of the people behind it on the About page; a photo of the actual storefront or crew does more than any slogan. That does not take a big website. It takes one that answers the right questions, with the details right.

Dallas since the 2020 Census

Little has changed in the head count: 2,650 in 2020, 2,685 in 2025. Statewide, the change was +0.4%. A steady borough rewards the business people can find and trust quickly.

Where Dallas customers come from

Dallas’ nearest neighbors are Harveys Lake (4.4 miles northwest), Courtdale (4.4 miles southeast), Luzerne (5 miles southeast) and Larksville (5.1 miles southeast). There are 61 incorporated cities and towns within 25 miles of Dallas. The borough spreads over 2.3 square miles of land, with roughly 1,166 people per square mile. The nearest airport with an IATA code is Wilkes-Barre Wyoming Valley Airport (WBW), 6.7 miles east. The county seat, Wilkes-Barre, is 7.7 miles southeast. If you serve more than one town, your website can have a service area page that names each of them, so a customer in Luzerne or Courtdale sees right away that you cover them.

The county around Dallas, Luzerne County, counts 332,126 residents and 40 cities and towns. Across Luzerne County, the median household income is $63,691 and the median age is 42.0. Broadband reaches 87.8% of homes, and 13.0% of households are online only through a phone plan. 67.8% of households own their home.

Designing a website around Dallas’s customers

College graduates are 58.3% of the adult population, against 35.2% statewide. Dallas customers read the details: credentials and specifics beat slogans.

Dallas’s housing is older, with a median construction year of 1969. The older housing in Dallas keeps roofers, plumbers and remodelers busy.

The borough of Dallas in numbers

Dallas’ median age of 38.3 compares with 40.9 across Pennsylvania. There are 1,123 households, and 75.9% of them own their home.

When Dallas customers need you: the seasons

Climate normals for 1991-2020 from Wilkes-Barre International Airport, 13 miles away, put the July average high at 85°F and the January average low at 20°F. Precipitation adds up to about 39 inches a year, falling on about 80 days with a tenth of an inch or more. Freezing nights (32°F or below) come about 122 times a year. Winter changes what people need: snow removal, heating and ice-dam repairs in the cold months, landscaping and outdoor work the rest of the year. If you offer emergency or same-week service in bad weather, say so in plain words and keep the contact form short.

Which Dallas businesses need a small business website

Dallas shares ZIP code 18612 with the surrounding area, where 378 employer businesses were counted in 2023. A few examples from the same count:

• Golf courses and country clubs (4): the course, rates you choose to publish, events and a contact form.
• Landscaping companies (13): maintenance plans and one-time projects on separate pages, the neighborhoods you cover and a quote form.
• Pet supply stores (3): the brands you carry, store hours and, if you want, an online store with the same monthly fee.
• Physical, occupational and speech therapy practices (7): the conditions you treat, the therapists, the insurance you accept and a referral or contact form.
• Insurance agencies (9): auto, home and business coverage on separate pages with a contact form for quotes.

County-wide, Luzerne County counts 7,212 businesses with employees and 21,411 self-employed or nonemployer businesses (2023). Luzerne County has 3.5 times the national share of warehousing and storage operators: 61 of them in the 2023 count. In that line of work, businesses compare space, location and services, so the website should show square footage, services, location and a quote request. Food and beverage stores are also overrepresented (228, 1.6 times the national share).

How Aria builds a Dallas website

Aria is a web design company based in Curitiba, Brazil, building websites, online stores and business email since 2008. There is no Aria office in Dallas, and you don’t need one: sign-up, material and approval all happen online.

1. Sign up online in about 5 minutes; the logo, photos and texts you already have go by email.
2. We build it with your brand on a proven professional template and send a temporary link within 5 business days.
3. Ask for adjustments by email, approve, and after the first monthly fee the site goes live on your domain.

Later on, you send changes by email (a new price, a new photo, a new service) and the team makes them, with no extra charge.

Pennsylvania and federal rules for small business websites

A few rules apply to any Dallas business that sells or advertises online:

• Check with both Luzerne County and the Borough of Dallas about local business tax receipts before opening. Official source
• A federal rule (16 CFR Part 465) makes it unlawful to write, buy or sell fake reviews and testimonials, so the reviews on a business website have to be real. 16 CFR Part 465
• The Pennsylvania sales tax rate is 6 percent. Only two local add-ons exist: 1 percent in Allegheny County and 2 percent in Philadelphia. Pennsylvania Department of Revenue
• Any individual, sole proprietorship, corporation, partnership or other entity conducting business in Pennsylvania under a name other than its own real or proper name must register that fictitious name with the Pennsylvania Department of State (Form DSCB:54-311, $70). If an individual is listed on the registration, newspaper advertising is also required. Registration creates no exclusive right to the name, and failing to register can bar the business from enforcing contracts in Pennsylvania courts (54 Pa.C.S. § 331). Fictitious Names Act of 1982, 54 Pa.C.S. §§ 301 et seq. (registration under § 311)
• Newsletters and promotions sent from your business email must include a working way to unsubscribe (16 CFR Part 316). 16 CFR Part 316

This is general information, not legal advice; check with the Pennsylvania agencies, Luzerne County, the borough of Dallas or an attorney.