17.3% of adults in Letterston are small employers or own-account workers, against 10.1% across Wales. For web design in Letterston, it is the right place to start: who is looking, and what they want to find. Aria builds the whole site for £69 a month, with your domain, business email and hosting, and you pay only once you have approved it.

No setup fee: you only pay the £69 monthly fee once you have approved your website.

Letterston at a glance

Customers aged 65 and over (30.2% of Letterston) often have a relative check a business for them. Clear wording and an obvious way to get in touch help both of them.

Customers in Letterston: what the census shows

Driving is how 70.7% of employed people in Letterston get to work. Put your address and postcode where they are easy to find.

49.2% of households own their home outright. Home improvement firms should show real photos of past work.

Letterston in numbers

836People living in LetterstonCensus 2021
125,670Local authority population (2024)ONS mid-year estimate
30.2%Aged 65 and overWales: 21.3%
70.1%Households that ownWales: 66.1%
6,615Business sites, Pembrokeshire local authority (2026)UK Business Counts 2026

Two or more cars: 44.9% of households; none at all: 9.6%. Under-15s are 16.4% of the population, and people aged 65 or over 30.2%. Letterston has 363 households; 32.0% are one-person households.

Letterston: more from the census

  • Children under 5: 5.1%
  • People per household: 2.3
  • Working 49+ hours a week: 14.8%
  • Commute under 5 km: 13.3%
  • Households in semi-detached homes: 37.6%
  • Households of one person: 32.0%

How Letterston compares

Self-employed adults: 11.1% in Letterston, 11.7% across the Pembrokeshire local authority area and 8.3% in Wales. On home working, Letterston (16.5%) compares with 23.1% for the Pembrokeshire local authority area as a whole and 25.6% nationally.

Around Letterston

Customers may also come from Fishguard (4.5 miles, pop. 3,422), Goodwick (5.2 miles, pop. 2,017) and Crundale (7.5 miles, pop. 1,065). Letterston is in the Pembrokeshire local authority area. The nearest large city, Swansea, is roughly 50 miles away to the south-east. A website can name each place you serve, from Crundale to Haverfordwest.

Fishguard (3,422 residents) and Goodwick (2,017) are the nearest places with their own page. In Fishguard, 19.2% of workers were based mainly at home in 2021; in Letterston, 16.5%.

Population trend in the Pembrokeshire local authority area

The Pembrokeshire local authority area added 2,037 residents between mid-2021 and mid-2024 (1.6%).

Local businesses in Pembrokeshire

Of the 6,615 business sites counted in the Pembrokeshire local authority area (2026), these groups stand out against the national mix:

  • Farms and agricultural businesses (1,230 sites): seasonal opening times and a form for wholesale enquiries.
  • Hotels, B&Bs and holiday lets (275 sites): rates by season and what is nearby.
  • Clubs, charities and community groups (140 sites): contact details and how to join or volunteer.
  • Restaurants, cafés and pubs (510 sites): the menu with prices and photos of the dishes and the room.

The local count includes 90 electrical installation firms, 30 veterinary practices and 120 licensed restaurants. 85.3% are micro businesses with up to nine employees. Whatever the sector, customers check the same things first: what you do, where, and how to get in touch.

How Aria builds your Letterston website

Aria has been building business websites and online shops since 2008, and every project runs online. It all runs online, so your business in Letterston gets the same plan as anyone.

  1. Start with the online sign-up (about 5 minutes) and tell us what the business does.
  2. Our team builds the pages with your brand on a tested template and send a temporary link within 3 working days.
  3. When you are happy with it, you approve, the first £69 fee is issued, and the site is published on your domain.

Once the site is live, hosting, SSL and daily backups are on our side, and text and photo updates by email come with the plan.

Plan£69/monthNo setup fee: you only pay the £69 monthly fee once you have approved your website. No lock-in contract.
  • A business website or an online shop, for the same monthly fee
  • Your own domain: bring the one you have, or we help you choose one
  • Email on your domain: unlimited accounts, 5 GB in total, webmail and spam filtering
  • Hosting, an SSL certificate and daily backups
  • Changes to text, photos and prices, requested by email
  • Ready within 3 working days on a temporary link
I want the £69 plan

Running a business website from Letterston: the rules

Before launch, it helps to have the basics in order. These apply to many small businesses in Wales:

  • A limited company has to be registered with Companies House before it starts trading; registering online costs £100. GOV.UK: register a limited company
  • A limited company must include its name on all company documents, publicity and letters, and on business letters, order forms and websites it must also show its registered number, its registered office address and where it is registered. GOV.UK: company names on websites
  • You must not send marketing emails or texts to individuals without specific consent; there is a limited exception for your own previous customers, often called the soft opt-in. ICO: email marketing

This is general information, not legal advice; confirm the details with the agency behind each item or with a professional adviser.

Questions from Letterston business owners

Is a website worth it in a place of 836 people?

Yes. Customers from across Pembrokeshire search before they travel, and a website is how they find you. It also answers the basics (hours, prices, location) without a phone call.

Will the website work on phones?

Yes, it is built to work on phones first, with buttons that are easy to tap and pages that load quickly.

I already own a domain. Can I keep it?

Your domain stays yours. Bring the one you have, or let us know you need one and we will help you choose.

Can the website be an online shop?

Yes. Choose an online shop in the sign-up and you get catalogue, basket and online payment at the same monthly fee.

Do I need professional photos?

Real photos taken with a good phone often work better than stock images. Email them with your logo and a list of services.

When does the site go live?

Within 3 working days of receiving your material, the website is ready on a temporary link. It goes live on your domain after you approve it and the first monthly fee is paid.

Do I pay anything to get started?

No. No setup fee: you only pay the £69 monthly fee once you have approved your website. No lock-in contract. You can stop the service whenever you need to.

A professional website for £69 a month

Tell us about your business in the sign-up form and we take it from there, by email.

Start my sign-up
Sources for the numbers on this page
  • Numbers for Letterston come from Census 2021 (Office for National Statistics), aggregated to the 2022 built-up area. Source: Office for National Statistics licensed under the Open Government Licence v.3.0.
  • Population of the Pembrokeshire local authority area: Office for National Statistics, mid-year estimates for 2021 and 2024.
  • Business sites in the Pembrokeshire local authority area: Office for National Statistics, UK Business Counts 2026 (local units).
  • Locations of Letterston and the places around it: ONS Open Geography Portal, Built Up Areas 2022; contains OS data © Crown copyright and database right 2023.
  • Figures are the latest official releases when this page was written; distances are straight-line.