Self-employment runs deep in St Florence: 16.1% of residents aged 16 and over are self-employed. That says a lot about what a website for a St Florence business should show first. For £69 a month, we set up a professional website with your brand, email on your domain and hosting, with no setup fee.

No setup fee: you only pay the £69 monthly fee once you have approved your website.

What makes St Florence different

Larger detached homes (57.9% of households) mean bigger gardens, driveways and renovation projects. For landscapers, builders and home services, a portfolio of real jobs is the strongest sales page.

Industries that stand out in Pembrokeshire

Of the 6,615 business sites counted in the Pembrokeshire local authority area (2026), these groups stand out against the national mix:

  • Hotels, B&Bs and holiday lets (275 sites): what is nearby and the rooms with real photos.
  • Farms and agricultural businesses (1,230 sites): a form for wholesale enquiries and what they grow or raise.
  • Clubs, charities and community groups (140 sites): contact details and what the group does.
  • Restaurants, cafés and pubs (510 sites): photos of the dishes and the room and opening hours and a map.
  • Manufacturers and engineering workshops (50 sites): certifications and capabilities and equipment.

Among the most common trades: 80 hairdressing and beauty businesses, 30 dental practices and 30 veterinary practices. Most are small: 85.3% employ fewer than ten people. Whatever the sector, customers check the same things first: what you do, where, and how to get in touch.

How the Pembrokeshire local authority area is changing

The Pembrokeshire local authority area added 2,037 residents between mid-2021 and mid-2024 (1.6%).

Serving St Florence and nearby

Customers may also come from Tenby (2.9 miles), Wooden (3.5 miles), Saundersfoot (3.9 miles) and Kilgetty (4.7 miles). For local government, St Florence is part of the Pembrokeshire local authority area. The nearest large city, Swansea, is roughly 36 miles away to the east. A website can name each place you serve, from Tenby to Wooden.

In Tenby, 22.1% of workers were based mainly at home in 2021; in St Florence, 31.5%. Next to St Florence, Tenby counted 4,092 people at Census 2021, with 58.2% of households owning their home.

St Florence in numbers

798People living in St FlorenceCensus 2021
125,670Pembrokeshire local authority, mid-2024ONS mid-year estimate
24.2%Aged 65 and overWales: 21.3%
70.8%Home ownershipWales: 66.1%
6,615Business sites, Pembrokeshire local authority (2026)UK Business Counts 2026

Two or more cars: 55.6% of households; none at all: 7.5%. Under-15s are 17.1% of the population, and people aged 65 or over 24.2%. Of the 324 households in St Florence, 70.8% own their home and 12.1% rent privately.

St Florence: more from the census

  • Households in semi-detached homes: 32.1%
  • One-person households aged 66 or over: 13.6%
  • Under-5s: 4.1%
  • Aged 85 and over: 1.7%
  • Households in caravans or mobile homes: 0.9%
  • Workers travelling less than 5 km: 12.1%

St Florence against its local authority area and Wales

On the over-65 share, St Florence (24.2%) compares with 26.2% for the Pembrokeshire local authority area as a whole and 21.3% nationally. Self-employed adults: 16.1% in St Florence, 11.7% across the Pembrokeshire local authority area and 8.3% in Wales. The share of households renting privately is 12.1% in St Florence, against 16.4% in the Pembrokeshire local authority area and 17.0% in Wales.

Customers in St Florence: what the census shows

Part-time work: 37.1% of employed residents. Customers keep varied hours, so make your opening times obvious.

45.3% of households own their home outright. Before-and-after photos speak to homeowners.

At Census 2021, 31.5% of people in work in St Florence worked from home. Your site gets visits during working hours, so keep hours up to date.

The legal basics for St Florence businesses online

Before launch, it helps to have the basics in order. These apply to many small businesses in Wales:

  • You cannot set non-essential cookies on your website before the visitor has consented to them, and that consent must be actively and clearly given. ICO: cookies
  • When you sell online, you must tell the customer they can cancel their order up to 14 days after it is delivered, and they do not need to give a reason. GOV.UK: online and distance selling

Every business is different, so treat this as general information, not legal advice, and check the official pages linked above.

How Aria builds your St Florence website

We are a web design team that has been building small business websites since 2008. For a business in St Florence, that means the same £69 plan as anywhere else in the United Kingdom, with your material and your questions going by email.

  1. Fill in the sign-up form at cadastro.ariaserv.com; it takes about 5 minutes.
  2. We put the site together with your logo, colours and photos, and send you a temporary link within 3 working days.
  3. When you are happy with it, you approve, the first £69 fee is issued, and the site is published on your domain.

Once the site is live, the technical side stays with us, and text and photo updates by email come with the plan.

Plan£69/monthNo setup fee: you only pay the £69 monthly fee once you have approved your website. No lock-in contract.
  • A business website or an online shop, for the same monthly fee
  • Your own domain: bring the one you have, or we help you choose one
  • Email on your domain: unlimited accounts, 5 GB in total, webmail and spam filtering
  • Hosting, an SSL certificate and daily backups
  • Changes to text, photos and prices, requested by email
  • Ready within 3 working days on a temporary link
I want the £69 plan

Before you sign up: common questions

St Florence is small. Do I really need a website?

Your market is bigger than St Florence. People across Pembrokeshire look up services online, and a clear website brings them to you.

Can I add a page for the area I cover around St Florence?

Yes. We add a section with the places you cover, Tenby and Wooden included, with the contact form one tap away.

Does the plan include business email?

Email on your own domain comes with the plan, such as info@yourbusiness: unlimited accounts, 5 GB of storage in total, webmail and spam filtering.

Can I sell online from St Florence?

Yes. The plan can be an online shop with a catalogue, a basket and online payment, for the same £69 a month.

I already own a domain. Can I keep it?

Your domain stays yours. Bring the one you have, or let us know you need one and we will help you choose.

Which platform do you use?

Your website runs on the Aria Platform, built on WordPress and maintained by us: hosting, SSL, daily backups and security updates included.

Do I pay anything to get started?

No. No setup fee: you only pay the £69 monthly fee once you have approved your website. No lock-in contract. You can stop the service whenever you need to.

Put your St Florence business on the map online

No setup fee, no lock-in: you see the website on a temporary link before paying anything.

Start my sign-up
Sources for the numbers on this page
  • Population, households, housing, travel to work, work and qualifications: Office for National Statistics, Census 2021, summed for the St Florence built-up area (2022 definition). Source: Office for National Statistics licensed under the Open Government Licence v.3.0.
  • Population of the Pembrokeshire local authority area: Office for National Statistics, mid-year estimates for 2021 and 2024.
  • Local business units, Pembrokeshire local authority: ONS UK Business Counts 2026.
  • Locations of St Florence and the places around it: ONS Open Geography Portal, Built Up Areas 2022; contains OS data © Crown copyright and database right 2023.
  • Numbers come from the official sources above and are updated when new releases come out; distances are measured in a straight line.