25.0% of households in Pembroke live in social rented homes, against 16.5% in Wales. That says a lot about what a website for a Pembroke business should show first. Aria builds the whole site for £69 a month, with your domain, business email and hosting, and you pay only once you have approved it.

No setup fee: you only pay the £69 monthly fee once you have approved your website.

Who lives and works in Pembroke

The Pembrokeshire local authority area counted 6,615 business sites in 2026, and 85.3% of them employ fewer than ten people. Most of your competition is small and local too, so a professional website is a real differentiator.

The people a Pembroke website talks to

66.7% of workers drive to work. A map and a note about parking save customers a phone call. 35.2% of workers in Pembroke work part-time. Customers keep varied hours, so make your opening times obvious.

Retired people are 30.8% of residents aged 16 and over. They compare carefully, so clear prices and real photos win.

25.8% of residents are 65 or over (Wales: 21.3%). Your hours and address should be visible without scrolling.

Serving Pembroke and nearby

Customers may also come from Pembroke Dock (1.5 miles), Neyland (2.7 miles), Milford Haven (5.6 miles) and Johnston (6.3 miles). Pembroke is in the Pembrokeshire local authority area. The nearest large city, Swansea, is roughly 43 miles away to the east. If you work in Johnston or Pembroke Dock as well, the site can say so on a service area page.

Pembroke Dock (9,659 residents) and Neyland (3,250) are the nearest places with their own page. In Pembroke Dock, 12.2% of workers were based mainly at home in 2021; in Pembroke, 15.8%.

Key numbers for Pembroke

7,963Population of the built-up areaCensus 2021
125,670Local authority population (2024)ONS mid-year estimate
25.8%Aged 65 and overWales: 21.3%
59.6%Home ownershipWales: 66.1%
6,615Local business units (2026)UK Business Counts 2026

Of the 3,679 households in Pembroke, 59.6% own their home and 15.1% rent privately. Two or more cars: 34.9% of households; none at all: 18.7%.

Other numbers worth knowing

  • Commute by train: 0.5%
  • Aged 85 and over: 3.1%
  • Semi-detached houses: 26.9% of households
  • Average household size: 2.2 people
  • Higher managerial and professional jobs: 6.6%
  • Cycle to work: 1.1%
  • Workers on 49 or more hours a week: 12.1%

Side by side with the Pembrokeshire local authority area

The share of households without a car or van is 18.7% in Pembroke, against 15.2% in the Pembrokeshire local authority area and 19.4% in Wales. The share of households in flats is 11.9% in Pembroke, against 10.4% in the Pembrokeshire local authority area and 12.5% in Wales. On the over-65 share, Pembroke (25.8%) compares with 26.2% for the Pembrokeshire local authority area as a whole and 21.3% nationally.

Population trend in the Pembrokeshire local authority area

The population of the Pembrokeshire local authority area went from 123,633 in mid-2021 to 125,670 in mid-2024, a rise of 1.6%.

Pembrokeshire businesses and what their websites need

The Pembrokeshire local authority area had 6,615 local business units in 2026. The sectors below are more common here than across Wales, with what each one’s website should show:

  • Farms and agricultural businesses, 1,230 in Pembrokeshire: the site should show seasonal opening times and a form for wholesale enquiries.
  • Clubs, charities and community groups, 140 in Pembrokeshire: the site should show upcoming events and what the group does.
  • Hotels, B&Bs and holiday lets, 275 in Pembrokeshire: the site should show what is nearby and rates by season.
  • Restaurants, cafés and pubs, 510 in Pembrokeshire: the site should show photos of the dishes and the room and the menu with prices.

The local count includes 30 dental practices, 40 estate agencies and 10 fitness facilities.

From sign-up to launch, for Pembroke businesses

We are a web design team that has been building small business websites since 2008. For a business in Pembroke, that means the same £69 plan as anywhere else in the United Kingdom, with your material and your questions going by email.

  1. Start with the online sign-up (about 5 minutes) and tell us what the business does.
  2. We put the site together with your logo, colours and photos, and send you a temporary link within 3 working days.
  3. Approve the site and pay the first month: only then does it go live on your domain.

Hosting, the SSL certificate, daily backups and security updates stay with us, and content changes you email in are included.

Plan£69/monthNo setup fee: you only pay the £69 monthly fee once you have approved your website. No lock-in contract.
  • A business website or an online shop, for the same monthly fee
  • Your own domain: bring the one you have, or we help you choose one
  • Email on your domain: unlimited accounts, 5 GB in total, webmail and spam filtering
  • Hosting, an SSL certificate and daily backups
  • Changes to text, photos and prices, requested by email
  • Ready within 3 working days on a temporary link
I want the £69 plan

The legal basics for Pembroke businesses online

Some homework for Pembroke businesses before the website goes live:

  • A limited company has to be registered with Companies House before it starts trading; registering online costs £100. GOV.UK: register a limited company
  • When you sell online, you must tell the customer they can cancel their order up to 14 days after it is delivered, and they do not need to give a reason. GOV.UK: online and distance selling
  • Under the Digital Markets, Competition and Consumers Act 2024, whose rules on this came into force on 6 April 2025, you must not commission fake reviews or pretend to be a consumer leaving one, and if you publish consumer reviews you have to take appropriate steps to make sure they are genuine. GOV.UK: unfair commercial practices

This is general information, not legal advice; confirm the details with the agency behind each item or with a professional adviser.

Answers for Wales business owners

Does the site look right on a mobile?

Yes. The layout adapts to phones, tablets and computers, and every page keeps the contact form and your details.

How do I keep in touch with the team?

We work online from start to finish. You email your logo, photos and texts, and you approve the site on a temporary link.

Do I need a domain already?

If you have one, keep it: we point it to the website. If not, say so in the sign-up and we sort out the options with you by email.

Which platform do you use?

On the Aria Platform, which is built on WordPress and set up by our team, so you get a professional site without dealing with the technical side.

Who keeps the website up to date?

Email us the change (new prices, photos or services) and the team updates the site. Content changes are part of the monthly fee.

Can I cancel?

No lock-in. The plan is month to month at £69, with nothing to pay before you approve the website.

Do I pay anything to get started?

No. No setup fee: you only pay the £69 monthly fee once you have approved your website. No lock-in contract. You can stop the service whenever you need to.

Start your Pembroke website today

The sign-up takes about 5 minutes. You only pay after you approve the website.

Start my sign-up
Sources for the numbers on this page
  • Population, households, housing, travel to work, work and qualifications: Office for National Statistics, Census 2021, summed for the Pembroke built-up area (2022 definition). Source: Office for National Statistics licensed under the Open Government Licence v.3.0.
  • Population of the Pembrokeshire local authority area: Office for National Statistics, mid-year estimates for 2021 and 2024.
  • Business sites in the Pembrokeshire local authority area: Office for National Statistics, UK Business Counts 2026 (local units).
  • Distances to nearby places are straight-line, between ONS built-up area points (Open Geography Portal); contains OS data © Crown copyright and database right 2023.
  • Figures are the latest official releases when this page was written; distances are straight-line.