Web Design in Lakewood, Colorado

What makes Lakewood different, and what your website should do about it

With Interstate 70 crossing the city limits, Lakewood sees a steady flow of travelers. Travelers search from the road, want an answer in seconds and rarely call to ask whether you are open. One screen with services, hours and location is all a driver has time for. With those details in place, the rest of the website can stay simple.

The city of Lakewood has been around since 1889, with more than a century of history behind it. It also keeps sister-city ties with Chester (United Kingdom). In a place with that much history, many customers have used the same plumber, accountant or bakery for years, and a newer business has to earn trust one job at a time. An About page with names, dates and faces says more than any tagline.

Among Lakewood residents who work, 18.1% are in education, health care and social assistance and 17.4% in professional, management and administrative services. A city’s work pattern says when customers have time to look you up, and what they expect to find. Make your hours impossible to miss, and say which days you are open late if you do.

Lakewood’s small businesses and what their websites need

ZIP codes 80226, 80215, 80228, 80232, 80227, 80214, mostly within Lakewood, had 4,883 employer establishments in the 2023 count. Some of the businesses behind that number:

• Counseling and mental health practices: 61. Their website should show who you work with, how sessions work (in person or online) and a discreet contact form.
• Roofing contractors: 38. Their website should show a clear page on repairs versus replacements, the areas you cover and a contact form that works on a phone.
• Insurance agencies: 122. Their website should show the lines of insurance you write, the carriers you represent and a quote form.
• Gyms and fitness studios: 35. Their website should show the trainers, the classes and how to try a first visit by sending a form.
• Real estate offices: 179. Their website should show a page about each area you cover and an easy way for buyers and sellers to reach the right agent.

Jefferson County as a whole had 17,999 employer establishments in 2023 and another 61,348 nonemployer businesses, the one-person shops and independent contractors that often have no website at all. 3,273 professional service firms operate in Jefferson County, 1.5 times what the national mix would predict. In that trade, clients check credentials before they call; the website should give customers practice areas, people and credentials, and a contact form that reaches the right person. Every one of them is a search away from a customer in Lakewood.

Climate normals for Lakewood

The nearest NOAA station with 1991-2020 climate normals, Lakewood, is 3.5 miles from Lakewood. It records an average high of 86°F in July and an average low of 20°F in December. Precipitation totals about 18 inches a year, with May the wettest month. The high reaches 90°F or more on about 31 days a year, and the low falls to freezing or below on about 154 days. Cold winters bring heating calls, snow plowing and winter car trouble, and the first freeze sends everyone searching at once. Plan the website around your busy season: a short email with the new text is all it takes.

Lakewood, 2020 to 2025

Census estimates put Lakewood at 156,263 in 2020 and 156,927 in 2025, a stable city. That compares with +4.1% for Colorado as a whole. A steady city rewards the business people can find and trust quickly.

Towns near Lakewood your website can name

Within a short drive of Lakewood you find Edgewater (4.6 miles northeast), Wheat Ridge (5.1 miles north), Golden (5.8 miles northwest), Bow Mar (6.1 miles southeast) and Mountain View (6.2 miles northeast). The nearest airport with an IATA code is Rocky Mountain Metropolitan Airport (BJC), 15 miles north. 36 municipalities lie within 25 miles, each with its own customers. Jefferson County’s county seat is Golden, 5.8 miles to the northwest. For big-city shopping and services, Denver (740,613 residents) is 13 miles away. Lakewood covers 43.5 square miles of land and 1.2 square miles of water, about 3,608 residents per square mile. List the towns you actually serve, such as Bow Mar and Wheat Ridge, on your website; customers outside Lakewood want to know before they call.

Lakewood by the numbers

There are 69,799 households, and 58.1% of them own their home. A typical home here is worth $574,400; the median rent is $1,806 (Colorado medians: $539,400 and $1,761). The median age is 38.2, against 37.7 for Colorado. Median household income in Lakewood is $89,792, in line with the Colorado median ($95,470).

Website design for the people of Lakewood

44.5% of the people living in Lakewood were born in another state, the largest group from the Midwest. Without a website, a business is invisible to the people who arrived last year.

Lakewood is a city of apartments: 35.7% of homes are in buildings with five or more units. Property managers and residents both look for contractors who know multifamily buildings.

Broadband is nearly universal in Lakewood, at 93.2% of households. Online research comes before the phone call.

Affordable web design for Lakewood, done remotely

Based in Curitiba, Brazil, Aria has been building business websites since 2008. Everything is done online, so businesses in Lakewood get exactly the same plan as anyone else.

1. The sign-up at cadastro.ariaserv.com/en takes about 5 minutes; your logo and photos go by email.
2. Review the website on a temporary link, ready within 5 business days, and request any changes by email.
3. Approve it, pay the first month, and the website goes live on your domain together with your business email.

After it goes live, hosting, SSL, daily backups and security updates are handled for you, and you request content changes by email at no extra cost.

Before you publish: Colorado and federal rules

Having a website brings no special license, but these apply to many Lakewood businesses:

• Newsletters and promotions sent from your business email must include a working way to unsubscribe (16 CFR Part 316). 16 CFR Part 316
• Under the Americans with Disabilities Act, businesses open to the public must make their goods and services accessible to people with disabilities, and the Justice Department’s guidance says that includes their websites. ADA.gov guidance

General information, not legal advice: confirm the details with the agency that handles each item.