Web Design in Brooklyn, Illinois

Web design in Brooklyn: reading the local market

Brooklyn lost 27 residents between 2020 and 2025, for a population of 626. Fewer residents means that people from nearby towns matter more. Prove that you are active and reliable: an up-to-date hours page and recent work.

Who lives in Brooklyn, and what that means for your website

Children under 5 are 8.2% of the population, a sign of many young families. Parents of small children plan around naps and pickups; hours and prices on the first screen save them a call.

St. Clair County: 250,708 residents (2025) in 30 incorporated places. For a village as small as Brooklyn, the county figures are more reliable: the median household income is $73,854 and the median age is 39.9. Broadband reaches 89.7% of homes, and 13.3% of households are online only through a phone plan. 68.4% of households own their home.

Who you compete with in Brooklyn

Some of the business types in St. Clair County, from the 2023 County Business Patterns:

• Quick-service restaurants: 209. Their website should show today’s hours, the menu and photos that look like what customers get.
• Cleaning services: 55. Their website should show what each cleaning includes, the areas you cover and a quote request form.
• Law offices: 119. Their website should show practice areas on separate pages, the attorneys and a contact form for a first conversation.
• New car dealers: 21. Their website should show brand pages, service department hours and contact forms for sales and service.

In St. Clair County, the Census counted 4,973 businesses with employees and 17,284 without a payroll in 2023; the second group is where a simple, affordable website changes the most. St. Clair County has 1.4 times the national share of clothing and accessories stores: 105 of them in the 2023 count. In that line of work, shoppers browse before they visit, so the website should show new arrivals, brands, sizes and store hours, or an online store. The county also has a strong cluster of transportation support businesses (47 establishments, 1.6 times the national share).

What the Census counts in Brooklyn

A year of weather in Brooklyn

Climate normals for 1991-2020 from Cahokia St. Louis Airport, 5.8 miles away, put the July average high at 89°F and the January average low at 24°F. About 41 inches of rain and melted snow fall in a normal year, most of it in May. The high reaches 90°F or more on about 46 days a year, and the low falls to freezing or below on about 98 days. Mild weather stretches the outdoor season: landscaping, outdoor dining and recreation have a long season. If you offer emergency or same-week service in bad weather, say so in plain words and keep the contact form short.

Getting to and around Brooklyn

Nearby incorporated places: Venice (1.2 miles, pop. 1,450), East St. Louis (3.3 miles, pop. 17,682), Fairmont City (3.7 miles, pop. 2,154), Madison (4.2 miles, pop. 3,063), St. Louis, MO (4.3 miles, pop. 278,144) and Washington Park (4.4 miles, pop. 2,461). Gateway Arch National Park lies within 2 miles of Brooklyn. St. Clair County’s county seat is Belleville, 14 miles to the southeast. Interstate 70 crosses Brooklyn. Customers in Madison and Fairmont City will ask the same thing: do you work here? A service area page answers before they have to.

Small business website, start to finish

Aria has built websites since 2008 and is based in Curitiba, Brazil. There is no Aria office in Brooklyn, and you don’t need one: sign-up, material and approval all happen online.

1. Fill in the sign-up form (about 5 minutes) and send your material by email.
2. Within 5 business days you get a temporary link with the whole website, built with your logo, colors and photos.
3. Ask for adjustments by email, approve, and after the first monthly fee the site goes live on your domain.

Once the site is live, hosting, SSL, daily backups and security updates stay with Aria, and you request content changes by email at no extra cost.

Running a website from Brooklyn: the Illinois rules

These are some of the Illinois and federal rules a small business with a website runs into:

• Illinois has no statewide general business license; cities and counties impose their own taxes and may require zoning permits, so the city or county clerk is the place to check. In Brooklyn, that means asking St. Clair County and the Village of Brooklyn. Official source
• Illinois taxes general merchandise at a 6.25% state Retailers’ Occupation Tax rate, with a preferential 1% rate on qualifying drugs and medical appliances; municipalities and counties add local rates. Illinois Department of Revenue
• Under ADA Title III, a business open to the public should make its website usable by people with disabilities, according to the Justice Department’s guidance. ADA.gov guidance

This is general information, not legal advice. Your county, your village hall or an attorney can confirm what applies to you.