Web Design in Kokomo, Indiana

Small business website advice, Kokomo edition

The county government of Howard County sits in Kokomo; county business brings people into town every weekday. That is a county of 83,904 people and 3 cities and towns. People who drive in from elsewhere in the county plan the trip in advance, usually from a phone. Show the address, where to park and the hours near the top of the page; a visitor from out of town wants to plan the trip. With those details in place, the rest of the site can stay simple.

Since 1855, Kokomo has accumulated more than a century and a half of local history. Long-established places reward businesses that feel familiar: people want to know who they are dealing with and how long the business has been open. Put the year the business started and the names of the people behind it on the About page; a real photo of the owner does more than any slogan. That is the job a small business website does well: saying the obvious things clearly.

Look at what Kokomo does for a living: 24.4% of employed residents work in manufacturing, 22.6% in education, health care and social assistance. What people do for a living shapes when they shop, what they need fixed and how they decide: shift workers look for evening and weekend hours, office workers search at lunch, and business owners compare suppliers before they call. If part of your work is for companies, a business page (capabilities, service area, how to request a quote) is worth having next to the page for households. A plain, accurate page does more here than a clever one.

Who is searching in Kokomo

53.2% of commuters get to work in less than 15 minutes. Short trips keep spending close to home, and customers pick the nearest business they can trust.

Kokomo’s housing is older, with a median construction year of 1967. Older houses keep roofers, plumbers, electricians and remodelers busy.

How big is the Kokomo market?

Half the residents are older than 39.4 (the Indiana median age is 38.1). Of the 26,241 households in Kokomo, 63.0% are homeowners. Homes in Kokomo have a median value of $137,400, and renters pay a median of $939 a month, compared with $218,200 and $1,062 statewide. The median household income is $55,360, about 23% below the Indiana median of $71,957.

The count is steady: 59,553 in 2020, 59,999 in 2025. Indiana as a whole changed +2.8% in the same period. In a stable market, reputation matters, and a website lets customers check yours at any hour.

The businesses that compete for customers in Kokomo

Across Howard County, County Business Patterns counts, among others:

• 90 quick-service restaurants: today’s hours, the menu and photos that look like what customers get.
• 15 optometry offices: eye exams, contact lenses and frames on separate pages, plus your hours and the insurance you take.
• 10 funeral homes: your services explained with care, contact information and directions.
• 7 floor covering stores: product lines, installation services and a form to request a measurement.
• 28 landscaping companies: seasonal services, photos of yards you take care of and a quick way for new customers to reach you.

Howard County as a whole had 1,813 employer establishments in 2023 and another 4,598 nonemployer businesses, the one-person shops and independent contractors that often have no website at all. One sector stands out in Howard County: religious, civic and membership organizations, with 122 establishments and 1.8 times the national share. What works for them online: meeting times, programs, location and how to get involved. Most of these businesses are small, and the website does the job a front desk would do in a bigger company.

Hot months, wet months: Kokomo through the year

Climate normals for 1991-2020 from Kokomo, 2.6 miles away, put the July average high at 84°F and the January average low at 17°F. About 44 inches of rain and melted snow fall in a normal year, most of it in June. About 12 days a year hit 90°F or more. Cold winters bring furnace repair, snow removal, roofing and auto service, all searched in a hurry when the first cold snap arrives. If you offer emergency or same-week service in bad weather, say so in plain words and make the contact form fast to fill in.

Reaching customers beyond the Kokomo city limits

Nearby incorporated places: Sharpsville (6.3 miles), Russiaville (8.3 miles), Galveston (8.4 miles), Greentown (8.7 miles), Windfall City (11 miles) and Tipton (13 miles). 27 municipalities lie within 25 miles, each with its own customers. Indianapolis, a city of 901,116, is 48 miles south. The city spreads over 37.5 square miles of land and 0.1 square miles of water, with roughly 1,600 people per square mile. For flights, Kokomo Municipal Airport (OKK) lies 5.6 miles away. A service area page that lists the towns you cover, from Kokomo to Russiaville and Sharpsville, answers the first question many customers have: do you come to me?

What happens after you sign up

Based in Curitiba, Brazil, Aria has been building business websites since 2008. There are no visits or meetings in Kokomo: material and questions travel by email, and you approve the website on a temporary link.

1. You sign up in about 5 minutes and email us your logo, photos and anything you want on the site.
2. Review the website on a temporary link, ready within 5 business days, and request any changes.
3. Approve it: the first monthly fee is issued and your domain starts showing the new site.

Hosting, the SSL certificate, daily backups and security updates are on us, and content changes you send by email are included.

Rules that apply to a Kokomo business website

Having a website brings no special license, but a few apply to most Kokomo businesses:

• Fake or bought reviews are illegal under a federal rule in force since 2024 (16 CFR Part 465): post only real ones. 16 CFR Part 465
• Newsletters and promotions sent from your business email must include a working way to unsubscribe (16 CFR Part 316). 16 CFR Part 316
• Under ADA Title III, a business open to the public should make its website usable by people with disabilities, according to the Justice Department’s guidance. ADA.gov guidance

Each business is different; this is general information, not legal advice.