Web Design in Robinson, Kansas

Robinson’s small businesses and what their websites need

Across Brown County, County Business Patterns counts, among others:

• Auto body shops, 5 in the count. What works online: photos of repairs, how you handle insurance claims and a form to request an estimate.
• Site preparation contractors, 5 in the count. What works online: the equipment you run, the kinds of jobs you take and a contact form for builders and owners.
• Full-service restaurants, 12 in the count. What works online: the menu, hours, location and photos of the food, easy to read on a phone.
• Insurance agencies, 7 in the count. What works online: the lines you write (auto, home, business, life), the carriers you work with and a quote request form.

County-wide, Brown County counts 277 businesses with employees and 702 self-employed or nonemployer businesses (2023). Brown County has 1.5 times the national share of specialty trade contractors: 26 of them in the 2023 count. In that line of work, homeowners search by trade and town when something breaks, so the website should show one page per service, the towns you cover, license information and a quote form. Every one of them is a search away from a customer in Robinson.

Mapping the area around Robinson

The closest municipalities to Robinson are Leona (5.2 miles southeast), Hiawatha (7.1 miles west), Willis (8.1 miles southwest), Highland (8.4 miles east), Severance (9.3 miles east) and Denton (9.5 miles southeast). The county seat, Hiawatha, is 7.1 miles west. Robinson covers 0.2 square miles of land, about 755 residents per square mile. The nearest large city is St. Joseph, MO, 32 miles to the east. 33 municipalities lie within 25 miles, each with its own customers. Naming Leona, Highland and the other places you cover on a service area page tells customers outside Robinson that you work there too.

The nearest NOAA station with 1991-2020 climate normals, Horton, is 12 miles from Robinson. It records an average high of 88°F in July and an average low of 16°F in January. About 38 inches of rain and melted snow fall in a normal year, most of it in July. About 43 days a year hit 90°F or more. Cold winters bring furnace repair, snow removal, roofing and auto service, all searched in a hurry when the first cold snap arrives. Update the homepage before your busy season: a short email with the new text is all it takes.

Designing a website around Robinson’s customers

Robinson is one of 11 municipalities in Brown County, a county of 9,104 people. For a city as small as Robinson, the county figures are more reliable: households have a median income of $62,233, and half the residents are older than 41.7. 87.0% of households have broadband and 11.8% rely on a cellphone data plan alone. Homeowners are 76.3% of households.

Robinson by the numbers

Running a website from Robinson: the Kansas rules

Having a website brings no special license, but a few apply to most Robinson businesses:

• Kansas levies a state sales tax of 6.5% on retail sales of tangible personal property and taxable services, and cities and counties add local sales taxes on top of it. Kansas Department of Revenue
• Under the Americans with Disabilities Act, businesses open to the public must make their goods and services accessible to people with disabilities, and the Justice Department’s guidance says that includes their websites. ADA.gov guidance

Each business is different; this is general information, not legal advice.

How a website for $89 a month works

Based in Curitiba, Brazil, Aria has been building business websites since 2008. There is no Aria office in Robinson, and you don’t need one: sign-up, material and approval all happen online.

1. Register your business online in about 5 minutes; the logo, photos and texts you already have go by email.
2. Within 5 business days the website is ready on a temporary link, and you review it and ask for changes.
3. Once you approve it, the first monthly fee is issued and the website goes live on your domain.

After it goes live, hosting, SSL, daily backups and security updates stay with Aria, and you request content changes by email at no extra cost.