Web Design in Old Washington, Ohio

Old Washington up close: notes for a small business website

Mining, oil and gas are a real industry here: 24 establishments with employees in the 2023 count, far more than the national share. Energy work creates demand for contractors, trucking and repair that moves with the industry. Certifications belong on a contractor’s website, in writing.

Old Washington and its neighbors

Old Washington’s nearest neighbors are Lore City (3.9 miles, pop. 280), Byesville (7 miles, pop. 2,359), Senecaville (7.2 miles, pop. 407), Cambridge (7.6 miles, pop. 10,055) and Quaker City (9.1 miles, pop. 375). Newark, a city of 51,473, is 52 miles west. With 338 residents per square mile on 0.7 square miles of land, Old Washington is moderately dense by Ohio standards. The nearest airport with an IATA code is Zanesville Municipal Airport (ZZV), 25 miles west. 35 municipalities lie within 25 miles, each with its own customers. Guernsey County’s county seat is Cambridge, 7.6 miles to the west. If you serve more than one town, your website can have a service area page that names each of them, so a customer in Lore City or Byesville sees right away that you cover them.

By the 1991-2020 normals of the Cambridge weather station (7.4 miles from Old Washington), July highs average 85°F and January lows average 21°F. Precipitation totals about 41 inches a year, with June the wettest month. Freezing nights (32°F or below) come about 111 times a year. Winter changes what people need: snow removal, heating and ice-dam repairs in the cold months, yard work and construction once it thaws. Give seasonal work its own page, so customers find them when they need them.

Website design for the people of Old Washington

Old Washington is one of 9 municipalities in Guernsey County, a county of 38,379 people. At the county level, where the estimates are more precise: the median household income is $58,478 and the median age is 42.9. Broadband reaches 86.4% of homes, and 15.3% of households are online only through a phone plan. Homeowners are 72.1% of households.

The village of Old Washington in numbers

Local competition in Old Washington

From the 2023 county count for Guernsey County:

• Used car dealers: 10. Their website should show your inventory photos, financing information you are allowed to share and a contact form.
• Home health care agencies: 9. Their website should show the services and areas you cover, how families start care and a contact form that reaches the office.
• Hotels and motels: 11. Their website should show rooms, photos, location and a contact form, so travelers can compare you outside the booking apps.
• Local trucking companies: 10. Their website should show the freight you haul, the areas you cover and a contact form for shippers.
• Full-service restaurants: 26. Their website should show the current menu with prices, hours, the address with a map and photos of real dishes.

Across Guernsey County, County Business Patterns counted 828 employer establishments in 2023, and the Nonemployer Statistics add 2,471 businesses with no payroll, most of them self-employed owners. The county’s largest sectors by number of employer establishments are retail trade (15.6%), health care and social assistance (13.5%) and other services (repair, personal care, organizations) (13.3%). Each of these businesses competes for the same search: someone in Old Washington typing what they need and picking from the results that look trustworthy.

From sign-up to a live website

Based in Curitiba, Brazil, Aria has been building business websites since 2008. We don’t have an office in Old Washington: the whole process happens online, and the plan is the same $89 a month in any city.

1. Fill in the sign-up form (about 5 minutes) and send your material by email.
2. Within 5 business days the website is ready on a temporary link, and you review it and ask for changes.
3. Ask for adjustments by email, approve, and after the first monthly fee the site goes live on your domain.

Once the site is live, the technical side are handled for you, and you request content changes by email at no extra cost.

Ohio rules to know before your website goes live

These are some of the Ohio and federal rules a small business with a website runs into:

• Ohio’s state sales tax rate is 5.75%. Counties and regional transit authorities may each levy sales tax in increments of 0.05% up to 1.5%, and the combined state, county and transit rate cannot exceed 8.75%. Ohio Department of Taxation
• A federal rule (16 CFR Part 465) makes it unlawful to write, buy or sell fake reviews and testimonials, so the reviews on a business website have to be real. 16 CFR Part 465

This is general information, not legal advice. Your county, your village hall or an attorney can confirm what applies to you.