Web Design in Selmer, Tennessee

What a web designer should know about Selmer

Selmer has been around since 1901, with more than a century of history behind it. Customers in an older town usually ask around first, and the website is where they confirm what a neighbor told them. Put the year you opened and the names of the people behind it on the About page; a real photo of the owner does more than any slogan. A short, specific page does more here than a clever one.

Towns near Selmer your website can name

Distances from Selmer: Bethel Springs (4.5 miles), Eastview (6.2 miles) and Ramer (6.9 miles). Part of Shiloh National Military Park is within 15 miles of the town. There are 25 incorporated cities and towns within 25 miles of Selmer. The town spreads over 9.6 square miles of land, with roughly 479 people per square mile. Customers in Eastview and Ramer will ask the same thing: do you work here? A service area page answers before they have to.

Website design Selmer: start with the customer

Children under 5 are 10.2% of the population, a sign of many young families. Pediatric care, child care and family services compete hard for these parents online.

Selmer is one of 11 municipalities in McNairy County, a county of 26,236 people. Small-town survey numbers are uncertain, so here is McNairy County as a whole: the median household income is $53,473 and the median age is 42.9. Broadband reaches 84.4% of homes, and 26.6% of households are online only through a phone plan. 79.7% of households own their home.

When Selmer customers need you: the seasons

Selmer weather, in normals: July highs around 90°F, January lows around 30°F, measured at Selmer, 0.5 miles away (1991-2020). Precipitation totals about 59 inches a year, with March the wettest month. The high reaches 90°F or more on about 59 days a year. Wet seasons bring leaks, flooding and mold calls, and customers search right after the storm. If you offer emergency or same-week service in bad weather, state it clearly and keep the contact form short.

Sizing up the Selmer market

The median home value is $155,900 and the median gross rent is $674 a month (Tennessee: $286,700 and $1,189).

The Selmer business count, sector by sector

The Census counted 227 establishments with employees in 2023 in ZIP code 38375, which includes Selmer and its surroundings. A sample of that count, and what each kind of business needs online:

• Insurance agencies (11): auto, home and business coverage on separate pages with a contact form for quotes.
• Quick-service restaurants (11): the menu with prices, hours and the closest cross streets.
• Custom home builders (4): floor plans and photos of homes you have built, the lots or areas you build in and a way to start a conversation.
• Hotels and motels (4): rooms, photos, location and a contact form, so travelers can compare you outside the booking apps.
• Pharmacies (3): hours, services such as vaccines, the insurance you accept and a map.

In McNairy County, the Census counted 436 businesses with employees and 1,795 without a payroll in 2023; the second group is where a simple, affordable website changes the most. Compared with the U.S. as a whole, McNairy County leans toward religious, civic and membership organizations (29 establishments, 1.8 times the national share). In that business, members and newcomers look for schedules and contacts, and the website should show meeting times, programs, location and how to get involved. The county also has a strong cluster of insurance agencies (15 establishments, 1.7 times the national share). Selmer’s working residents are concentrated in education, health care and social assistance (28.4%) and public administration (10.5%). Every one of them is a search away from a customer in Selmer.

Population trend in Selmer

Five years of estimates add up to 102 more residents (2.3%). That compares with +5.8% for Tennessee as a whole. New residents mean new customers who don’t have a favorite plumber, dentist or restaurant yet.

Before you publish: Tennessee and federal rules

These are some of the Tennessee and federal rules a small business with a website runs into:

• McNairy County and the Town of Selmer may each charge a local business tax; ask both before you open. Official source
• The Tennessee Information Protection Act (TIPA) rarely reaches a local business: A business that does business in Tennessee or targets Tennessee residents, earns more than $25 million in annual revenue, and either controls or processes the personal information of at least 25,000 Tennessee consumers while deriving 50% of gross annual revenue from selling that information, or processes the personal information of at least 175,000 Tennessee consumers in a calendar year. A small business with a website is almost always outside the law because of the $25 million revenue test. Tenn. Code Ann. Section 47-18-3201 et seq. (2023 Public Chapter 408)
• A business must notify Tennessee residents whose personal information was, or may have been, acquired by an unauthorized person after a data breach. Tenn. Code Ann. Section 47-18-2107 (Tennessee Identity Theft Deterrence Act of 1999, data breach notification law)
• Tennessee’s general state sales tax rate is 7%, and a local rate set by the county or city is added on top. Tennessee Department of Revenue

This is general information, not legal advice. Your county, your town hall or an attorney can confirm what applies to you.

From sign-up to a live website

Aria is a web design company from Curitiba, Brazil, working since 2008. There are no visits or meetings in Selmer: you send your material by email, and you approve the website on a temporary link.

1. Fill in the sign-up form (about 5 minutes) and send your material by email.
2. Within 5 business days you get a temporary link with the whole website, built on a proven template with your brand.
3. Only after you approve do you pay the first monthly fee; then the site is published on your domain.

After it goes live, hosting, SSL, daily backups and security updates stay with Aria, and you request content changes by email at no extra cost.