Web Design in McLean, Texas

Web design in McLean: reading the local market

Mining, oil and gas are a real industry here: 37 establishments with employees in the 2023 count, far more than the national share. Crews from out of town look for services from a phone, on short notice. Certifications belong on a contractor’s website, in writing.

The town of McLean in numbers

McLean lost 25 residents between 2020 and 2025, according to the Census Bureau’s estimates. That compares with +8.8% for Texas as a whole. When the population is steady, businesses grow by taking customers from competitors, and the website is often where that choice happens.

The businesses that compete for customers in McLean

From the 2023 county count for Gray County:

• Roofing contractors, 7 in the count. What works online: storm and repair services, the materials you install and an inspection request form.
• Insurance agencies, 13 in the count. What works online: a page per type of coverage, the agents and a contact form that sends quote requests to your email.
• Full-service restaurants, 20 in the count. What works online: the menu, hours, location and photos of the food, easy to read on a phone.
• Hotels and motels, 5 in the count. What works online: rooms, photos, location and a contact form, so travelers can compare you outside the booking apps.
• Physician practices, 9 in the count. What works online: the doctors, the specialties, the insurance you accept and a contact form for new patients.

County-wide, Gray County counts 509 businesses with employees and 1,456 self-employed or nonemployer businesses (2023). Retail trade accounts for 15.7% of the county’s employer establishments, ahead of other services (repair, personal care, organizations) (11.8%) and accommodation and food services (9.8%). Each of these businesses competes for the same search: someone in McLean typing what they need and picking from the results that look trustworthy.

Who lives in McLean, and what that means for your website

Gray County had 20,919 residents in 2025 and 3 incorporated municipalities. At the county level, where the estimates are more precise: households have a median income of $59,614, and half the residents are older than 36.9. Broadband reaches 87.9% of homes, and 12.8% of households are online only through a phone plan. 76.4% of households own their home.

Mapping the area around McLean

Within a short drive of McLean you find Lefors (18 miles northwest), Shamrock (20 miles east) and Howardwick (22 miles southwest). McLean covers 1.2 square miles of land, about 547 residents per square mile. Pampa, seat of Gray County, lies 30 miles to the northwest. Amarillo, a city of 205,130, is 70 miles west. Interstate 40 crosses McLean. If you serve more than one town, your website can have a service area page that names each of them, so a customer in Lefors or Howardwick sees right away that you cover them.

Climate normals for 1991-2020 from Mc Lean, 0.5 miles away, put the July average high at 92°F and the January average low at 27°F. Precipitation totals about 26 inches a year, with May the wettest month. The high reaches 90°F or more on about 66 days a year. Heat sets the rhythm: outdoor work starts early, indoor businesses get busier in the afternoon, and emergency calls spike in the hottest weeks. Give seasonal work its own page, so customers find them when they need them.

Before you publish: Texas and federal rules

Some homework before launch:

• Newsletters and promotions sent from your business email must include a working way to unsubscribe (16 CFR Part 316). 16 CFR Part 316
• Check with both Gray County and the Town of McLean about local business tax receipts before opening. Official source
• Texas charges a 6.25% state sales and use tax, and local jurisdictions may add up to 2%, for a maximum combined rate of 8.25%. Texas Comptroller of Public Accounts

This is general information, not legal advice; check with the Texas agencies, Gray County, the town of McLean or an attorney.

What happens after you sign up

Aria has built websites since 2008 and is based in Curitiba, Brazil. We work with businesses remotely, so a company in McLean gets the same plan, at $89 a month, without meetings or visits.

1. Start with the online sign-up, which takes about 5 minutes, and send your material by email.
2. Review the website on a temporary link, ready within 5 business days, and request any changes by email.
3. Ask for adjustments by email, approve, and after the first monthly fee the site goes live on your domain.

After it goes live, hosting, SSL, daily backups and security updates are handled for you, and content changes by email are included.