Web Design in New Deal, Texas

What makes New Deal different, and what your website should do about it

With Interstate 27 crossing the town limits, New Deal sees a steady flow of travelers. Travelers look things up a few exits ahead, decide fast and will not call to ask what you have. A page with the services, the hours and a map is what a traveler needs.

New Deal on the map

The closest municipalities to New Deal are Abernathy (6.5 miles north), Shallowater (8.8 miles west), Idalou (10 miles southeast), Lubbock (12 miles south) and Buffalo Springs Lake (16 miles southeast). The nearest large city is Lubbock, 12 miles to the south. Lubbock, seat of Lubbock County, lies 12 miles to the south. Lubbock Preston Smith International Airport (LBB) is 4.9 miles south of New Deal in a straight line. 13 municipalities lie within 25 miles, each with its own customers. Customers in Abernathy and Idalou will ask the same thing: do you work here? A service area page answers before they have to.

Local competition in New Deal

Lubbock County has, among its employer businesses:

• Physician practices, 271 in the count. What works online: the doctors, the specialties, the insurance you accept and a contact form for new patients.
• Quick-service restaurants, 314 in the count. What works online: the menu with prices, hours and the closest cross streets.
• Custom home builders, 76 in the count. What works online: floor plans and photos of homes you have built, the lots or areas you build in and a way to start a conversation.
• Used car dealers, 42 in the count. What works online: your inventory photos, financing information you are allowed to share and a contact form.
• Insurance agencies, 191 in the count. What works online: a page per type of coverage, the agents and a contact form that sends quote requests to your email.

In Lubbock County, the Census counted 8,019 businesses with employees and 27,167 without a payroll in 2023; the second group is where a simple, affordable website changes the most. One sector stands out in Lubbock County: oilfield and mining support companies, with 46 establishments and 4.4 times the national share. What their websites need: services by type, equipment, certifications and the area you cover. Insurance agencies are also overrepresented (234, 1.4 times the national share). None of them needs a complicated site; they need one that answers the customer’s first questions honestly.

When New Deal customers need you: the seasons

By the 1991-2020 normals of the Lubbock weather station (5.7 miles from New Deal), July highs average 93°F and January lows average 27°F. Precipitation adds up to about 18 inches a year, falling on about 33 days with a tenth of an inch or more. A normal winter brings about 7 inches of snow. Freezing nights (32°F or below) come about 84 times a year. Heat sets the rhythm: crews start early, indoor businesses get busier in the afternoon, and emergency calls spike in the hottest weeks. If you offer emergency or same-week service in bad weather, state it clearly and make the contact form fast to fill in.

Who your website talks to in New Deal

19.8% of residents are 65 or older (13.4% statewide). Adult children often search on behalf of older parents, so the website has to explain services plainly.

New Deal is one of 9 municipalities in Lubbock County, a county of 328,906 people. Census estimates for a town this size carry a wide margin of error, so the county is the better guide: the median household income is $64,155 and the median age is 31.9. Broadband reaches 89.2% of homes, and 11.0% of households are online only through a phone plan. Homeowners are 55.5% of households.

What the Census counts in New Deal

Five years of estimates add up to 13 more residents (1.8%). For Texas, the five-year change was +8.8%. Every family that moves in starts by searching for the basics, and the businesses with a website get that first look.

Before you publish: Texas and federal rules

A few rules apply to any New Deal business that sells or advertises online:

• Lubbock County and the Town of New Deal may each charge a local business tax; ask both before you open. Official source
• The Texas Data Privacy and Security Act (TDPSA) rarely reaches a local business: The chapter reaches a person who does business in Texas or sells products or services consumed by Texans, processes or sells personal data, and is NOT a small business under the United States Small Business Administration definition. A typical small business is therefore outside the main obligations, but Section 541.107 still applies to it: a small business may not sell sensitive personal data without the consumer’s prior consent. Tex. Bus. & Com. Code Chapter 541 (HB 4, 88th Legislature, 2023)
• Texas charges a 6.25% state sales and use tax, and local jurisdictions may add up to 2%, for a maximum combined rate of 8.25%. Texas Comptroller of Public Accounts

General information, not legal advice: confirm the details with the agency that handles each item.

Hiring a web designer for your New Deal business, without the meetings

Aria is a web design company based in Curitiba, Brazil, building websites, online stores and business email since 2008. We work with businesses remotely, so a company in New Deal gets the same plan, at $89 a month, without meetings or visits.

1. The sign-up at cadastro.ariaserv.com/en takes about 5 minutes; your logo and photos go by email.
2. Within 5 business days the website is ready on a temporary link, and you review it and ask for changes.
3. Only after you approve do you pay the first monthly fee; then the site is published on your domain.

Later on, you send changes by email (a new price, a new photo, a new service) and the team makes them, with no extra charge.