56.5% of households in Eton rent privately, a larger share than across England (20.5%). A small business website in Eton starts from that picture. Aria builds the whole site for £69 a month, with your domain, business email and hosting, and you pay only once you have approved it.
No setup fee: you only pay the £69 monthly fee once you have approved your website.
What makes Eton different
A student population turns over every year, so each autumn brings people who do not know any local businesses yet. They search first; a quick site that shows prices and hours is what gets them through the door.
Local businesses in Windsor and Maidenhead
UK Business Counts lists 10,220 business sites in the Windsor and Maidenhead local authority area in 2026. Compared with England as a whole, these sectors have a larger presence:
- IT, software and digital firms, 745 in Windsor and Maidenhead: the site should show services and how projects run and the team behind the work.
- Professional firms such as accountants, solicitors and engineers, 1,115 in Windsor and Maidenhead: the site should show how a first consultation works and office address and hours.
- Photographers, designers and creative studios, 335 in Windsor and Maidenhead: the site should show contact details and packages and prices.
- Gyms, sports clubs and leisure businesses, 175 in Windsor and Maidenhead: the site should show photos of the facilities and the timetable.
- Hair and beauty salons and other personal services, 330 in Windsor and Maidenhead: the site should show opening hours and how to book by email or phone.
The local count includes 135 accounting and auditing practices, 45 childcare day centres and 90 landscape service firms. 87.3% are micro businesses with up to nine employees. In every one of these sectors, the website that wins is the one that answers questions before the customer has to ask.
Who is searching in Eton
31.2% of workers walk to work. Foot traffic matters, so show your street and opening hours clearly. Short trips: 35.1% of workers in Eton commute under 2 km. Customers are mostly local, so the streets you name matter.
Children under 15 are 22.2% of residents of Eton. Parents compare options in the evening, so short pages and prices clear help.
At Census 2021, 38.0% of people in work in Eton worked from home. Home workers search for local services during the day.
Around Eton
Customers may also come from Eton Wick (1.2 miles, pop. 2,121), Datchet (1.7 miles, pop. 4,807), Slough (1.9 miles, pop. 166,868) and Windsor (1.9 miles, pop. 31,569). Eton is in the Windsor and Maidenhead local authority area. A website can name each place you serve, from Windsor to Datchet.
Eton Wick (2,121 residents) and Datchet (4,807) are the nearest places with their own page. In Eton Wick, 35.8% of workers were based mainly at home in 2021; in Eton, 38.0%.
Eton in numbers
Two or more cars: 21.9% of households; none at all: 21.9%.
A few more figures
- Higher managerial and professional jobs: 10.9%
- Workers commuting by bicycle: 3.3%
- Commute under 5 km: 37.4%
- Bus commuters: 0.5%
- People per household: 2.0
- Adults with no qualifications: 12.1%
- Train commuters: 3.0%
How Eton compares
On degree-level qualifications, Eton (35.2%) compares with 45.0% for the Windsor and Maidenhead local authority area as a whole and 33.9% nationally. The share of households renting privately is 56.5% in Eton, against 20.6% in the Windsor and Maidenhead local authority area and 20.5% in England. Workers based mainly at home: 38.0% in Eton, 47.9% across the Windsor and Maidenhead local authority area and 31.5% in England.
The Windsor and Maidenhead local authority area added 4,838 residents between mid-2021 and mid-2024 (3.1%).
Before you publish: rules that apply in England
Selling or advertising online does not change the rules, but a few rules often come up:
- A limited company has to be registered with Companies House before it starts trading; registering online costs £100. GOV.UK: register a limited company
- When you sell online, you must tell the customer they can cancel their order up to 14 days after it is delivered, and they do not need to give a reason. GOV.UK: online and distance selling
General information, not legal advice. Each link goes to the official page, where the details for your situation are.
Web design for Eton, handled online
Aria is a web design team that has been building small business websites since 2008. The plan is the same in Eton as in any other town in the United Kingdom: one monthly fee, everything arranged by email.
- Tell us about the business in the sign-up form, which takes about 5 minutes; logo and photos follow by email.
- You get a temporary link within 3 working days, so you can click through every page and ask for changes by email.
- When you are happy with it, you approve, the first £69 fee is issued, and the site is published on your domain.
Hosting, the SSL certificate, daily backups and security updates stay with us, and content changes you email in are included.
- A business website or an online shop, for the same monthly fee
- Your own domain: bring the one you have, or we help you choose one
- Email on your domain: unlimited accounts, 5 GB in total, webmail and spam filtering
- Hosting, an SSL certificate and daily backups
- Changes to text, photos and prices, requested by email
- Ready within 3 working days on a temporary link
Answers for South East business owners
Eton is small. Do I really need a website?
Yes. Customers from across Windsor and Maidenhead search before they travel, and a website is how they find you. It also answers the basics (hours, prices, location) without a phone call.
Many of my customers are students. Does the website need anything special?
Make it quick on a phone: prices, opening hours, location and a contact form. Students search first and decide fast.
Can I have an email address with my business name?
Email on your own domain comes with the plan, such as info@yourbusiness: unlimited accounts, 5 GB of storage in total, webmail and spam filtering.
Can I cancel?
No lock-in. The plan is month to month at £69, with nothing to pay before you approve the website.
How do we work together if I am in Eton?
It all happens by email: you send your material and any changes, and you review the website on a temporary link before it goes live.
Can I add a page for the area I cover around Eton?
Of course. Email us the places you serve (for example Eton Wick, Datchet and Slough) and we put them on a page of their own.
Do I pay anything to get started?
No. No setup fee: you only pay the £69 monthly fee once you have approved your website. No lock-in contract. You can stop the service whenever you need to.
Start your Eton website today
Send your logo and photos once you have signed up; the temporary link follows within 3 working days.
- Numbers for Eton come from Census 2021 (Office for National Statistics), aggregated to the 2022 built-up area. Source: Office for National Statistics licensed under the Open Government Licence v.3.0.
- Local authority population: ONS mid-year population estimates, mid-2021 and mid-2024.
- Businesses: ONS, UK Business Counts 2026 (local units), Windsor and Maidenhead local authority.
- Distances to nearby places are straight-line, between ONS built-up area points (Open Geography Portal); contains OS data © Crown copyright and database right 2023.
- Figures are the latest official releases when this page was written; distances are straight-line.