Web Design in Sequim, Washington

What makes Sequim different, and what your website should do about it

15.7% of employed Sequim residents work for themselves, against 9.6% in Washington. For a one-person business, the website is the front desk, the catalog and the receptionist, and many still run on referrals and social media alone. A domain of your own and an email address on it signal a real business, and both are included in the plan.

In Sequim, 9.3% of workers walk to their jobs and 0.7% take public transportation, far above most of the state. In a dense, walkable place, the nearest good option usually wins. Hours have to be right, because people walk over after checking them.

Where Sequim customers come from

Nearby incorporated places: Port Townsend (14 miles east), Port Angeles (17 miles west), Coupeville (21 miles northeast) and Oak Harbor (26 miles northeast). Clallam County’s county seat is Port Angeles, 17 miles to the west. The city spreads over 6.3 square miles of land, with roughly 1,300 people per square mile. The nearest large city is Shoreline, 41 miles to the southeast. The nearest airport with an IATA code is Sequim Valley Airport (SQV), 4.9 miles west. San Juan Island National Historical Park lies within 27 miles of Sequim. Customers in Oak Harbor and Port Angeles will ask the same thing: do you work here? A service area page answers before they have to.

Sequim is one of 3 municipalities in Clallam County, a county of 78,202 people.

A web designer’s view of Sequim’s businesses

ZIP code 98382, which covers Sequim and the area around it, had 875 business establishments with employees in 2023. Some of the businesses behind that number:

• Custom home builders: 40. Their website should show floor plans and photos of homes you have built, the lots or areas you build in and a way to start a conversation.
• Real estate offices: 34. Their website should show the agents, the neighborhoods you know best and a contact form for buyers and sellers.
• RV parks and campgrounds: 4. Their website should show site types, amenities, rules, a map and a contact form for availability.
• Coffee shops and snack bars: 14. Their website should show the menu, hours and photos of the counter and the drinks.
• Sporting goods stores: 5. Their website should show the brands you carry, store hours and an online store if you want to sell beyond the counter.

Clallam County has 3.3 times the national share of hotels, inns and other lodging: 59 of them in the 2023 count. In that line of work, travelers compare rooms, rates and location, so the website should show rooms with real photos, amenities, location and how to reserve by email or through your booking channel. Sequim’s working residents are concentrated in education, health care and social assistance (21.1%) and arts, entertainment, recreation, lodging and food service (14.9%). Every one of them is a search away from a customer in Sequim.

Sequim in figures

61.6% of the city’s 4,222 households own the place they live in. The median household income is $59,707, about 39% below the Washington median of $98,141. Sequim’s median age of 62.6 compares with 38.3 across Washington.

Between the 2020 and 2025 estimates, Sequim went from 8,070 to 8,215 residents, a change of 1.8%. Washington as a whole changed +3.8% in the same period. For a local business, newcomers are the easiest customers to win and the hardest to reach without a website.

Climate normals for Sequim

Sequim weather, in normals: August highs around 70°F, December lows around 32°F, measured at Sequim, 1.4 miles away (1991-2020). About 17 inches of rain and melted snow fall in a normal year, most of it in November. Freezing nights (32°F or below) come about 89 times a year. Mild weather keeps outdoor work going most of the year: landscaping, outdoor dining and recreation stay busy for months. If you offer emergency or same-week service in bad weather, state it clearly and keep the contact form short.

Sequim households and how they shop

Veterans make up 13.6% of the civilian adult population. Veteran-owned businesses often say so on the About page, and customers notice.

Only 42.7% of residents were born in Washington; 51.0% came from another state, most often from the West. For people new to Sequim, the website is the first contact with your business.

12.6% of workers are employed by private nonprofits. Nonprofits buy services too: printing, catering, cleaning, IT and event space.

Broadband is nearly universal in Sequim, at 92.7% of households. Sequim customers check a business online before they call or drive over.

What Washington asks of a business with a website

Before your website goes live, it helps to have the basics of the business in order.

• Out-of-state sellers have to collect Washington sales tax once they reach the state threshold: More than $100,000 in combined gross receipts sourced or attributed to Washington in the current or prior year (the 200-transaction test was removed in 2019). Official source
• Washington’s state retail sales tax rate is 6.5%, with a local rate added depending on the city or county. Washington State Department of Revenue
• Accessibility is a federal matter: the Justice Department’s ADA guidance covers the websites of businesses open to the public. ADA.gov guidance
• Many Washington cities license businesses, and those city licences are added to the state business license as endorsements, each with its own fee and extra processing time. In Sequim, that means asking Clallam County and the City of Sequim. Official source

Each business is different; this is general information, not legal advice.

Affordable web design: what you get and how it works

Aria is a web design company from Curitiba, Brazil, working since 2008. Everything is done online, so businesses in Sequim get exactly the same plan as anyone else.

1. The sign-up at cadastro.ariaserv.com/en takes about 5 minutes; your logo and photos go by email.
2. We build it with your brand on a proven professional template and send a temporary link within 5 business days.
3. Only after you approve do you pay the first monthly fee; then the site is published on your domain.

Later on, you send changes by email (a new price, a new photo, a new service) and the team makes them, with no extra charge.